Craig Hubbard Serves as President and Founder of Catalyst Restoration Consulting Group
Craig has over 20 years’ experience in the cleaning & restoration industry. He got his start in the fall of 1996 after hurricanes Bertha and Fran hit the NC coast. At the time, Craig owned a small, single truck carpet cleaning company. Although carpet cleaning was successful, Craig was hungry to learn more. He immediately fell in love with the mixture of science and construction that is the restoration industry.
Over the next 20 years Craig worked his way up through the ranks of the industry, starting out as a lead restoration technician with a large company in Myrtle Beach, SC. Craig quickly made a name for himself in the industry and was soon sought out by other local companies. While with a large national franchise, he served as their repair manager, production manager, he frequently filled in as the marketing representative & eventually he was promoted to their operations manager. He worked briefly on a large scale construction project at a healthcare facility where he served as their infection control coordinator. During which, he was tasked with protecting patient health during construction activities.
During his time with these companies he had the opportunity to learn the industry from the inside out, as well as, experiment with new ideas and technology. He was often elected to be in a mentoring & training role, until finally he struck out on his own again. He successfully ran a niche cleaning & restoration company that focused on providing specialized service to the restoration companies in the area. While on his own he provided duct & carpet cleaning for mold & smoke projects, as well as ran complex mold remediation projects & provided back-up emergency service for other restoration companies.
In 2006 Craig was selected as one of a few individuals to evaluate & test, as well as recommend design changes for new equipment for Phoenix Restoration Equipment.
Craig is routinely called in by both contractors & insurance adjusters to assist restoration companies of all sizes on projects where they’ve found themselves in over their head due to unexpected complexity, or to help them through estimating & project management.
His streamlined contents processing, inventory, and storage techniques were designed to minimize labor and materials used on projects. This process was rolled out by Craig during his time as a project manager and led to not only a faster paced process & reduced liability. But, one that resulted in a more organized effort & more profitability on each project.
Never satisfied with doing things the way they have always been done, simply because that’s the way things are, Craig went against the conventional mentality regarding drying equipment selection and use and that has led to faster dry-outs, all while increasing revenue & accelerating ROI.
Craig created a marketing system he refers to as “relationship first marketing” as a plan for face to face marketing, that allows for a less aggressive approach & stronger relationships between potential client & sales person.
In 2018, Craig founded Catalyst Restoration Consulting Group, calling on his years of industry experience, both as a small business owner, and as an employee. Using inside knowledge of what makes or breaks businesses, Craig has devised a unique system to create a more efficient and profitable means to handle projects based on his years of experience. He’s been there, he knows what works, and more importantly what doesn’t.